PHARMA GURI LTD 2009

Background

As part of the GURI strategy to expand its marketing, sales and distribution infrastructure to the pharmacy, drug store and health food shop trade, GURI acquired a controlling interest in Pharma-Kol, a wholesaler servicing the pharmacy, drug store and health food. The resulting PHARMA-GURI Company, established 1978, has the capability of handling the import, marketing, sales promotion, telemarketing, advertising, merchandising and direct distribution of a full product line to all of the pharmacy chain stores, neighborhood drug stores and health food shops.

The growth of the pharmacy and drug store outlets has been dramatic. The number of points of sale has increased from 450 in the late 1980’s to over 800 today. The numbers Includes 130 Health Food Shops. PHARMA-GURI will be able to expand its infrastructure to meet the new challenges of the growing consumer market and further develop its product line and distribution capabilities to the pharmacy, drug store and health food sector.

PHARMA GURI merged with CHEMIPAL LTD

01-07-99

As part of the world and local trend, the two companies merged to gain a mutual benefit as immediate growth for Chemipal and an aggressive modern distribution to pharmacies for Pharma GURI.

Pharma GURI has a long experience in marketing and distributing a natural products and food supplements to the targeted markets. Pharma GURI will represent the Alternative Medicine section in Chemipal.

PHARMA GURI will provide the marketing services for any new alternative medicine products and Chemipal will provide an aggressive sale force (salesman & telemarketing) and logistics with distribution.

Pharma GURI have the know how in building brands in the Israeli food supplement market, including brand positioning and marketing strategy.

Pharma GURI Today's Activity

PHARMA-GURI distributes numerous consumer health good products and manufacturers including the following brand names:

1. ARKOPHARMA Lab, Pharmaceutical Products (FRANCE).
2. NELSON'S, Bach Flower Remedies (UK).
3. PHYTOSOLBA Lab, natural hair treatment products (FRANCE).
4. OMNI Natural Functional Bars.
5. PHERGAL Lab, Naturtint, Natural hair colors (SPAIN).
6. G.S.K (Glaxo SmithKline), Aquafresh (UK).
7. Local Israeli manufacturers of VMS and nutraceuticals...

The PHARMA-GURI staff is comprised of the following professionals:

Management & Development      1
Marketing Manager                     1
Commercial Manager                  1
Medical Representative               4
Administration                            4

Reach Market Structure:

• Private Pharmacies               470
• Health Food Shops                    150
• Drugstore Chains                       200
• Food Chains Pharmacies             30

Israel population brake down:

1. Total population –                        7.645.000 inhabitants
2. Arabs lives in Israel –                   1.873.000 inhabitants
3. Orthodox religious –                        950.000 inhabitants
4. New immigrants from Russia –      1.100.000 inhabitants

Share holding

• Chemipal LTD 100% Shares Date: 01-2008

Directors:

Eitan GAL, Omri OFER, Nir SHAY, Shay BROSH.

General Manager:

• Shay BROSH

Address:

Tel: ++972-9-8866 999
Fax: ++972-9-8633 622
Address: P.O. Box 8111
KIRYAT NORDAU, NETANYA 42293 - Israel
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www.pharmaguri.co.il

E-Mail: shay@pharmaguri.co.il
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